AstraZeneca
Crestor Canister Set

During the recent launch of Crestor, AstraZeneca wanted to spread the word that multiple clinical studies have confirmed the effectiveness of Crestor in reducing LDL-C ("bad" cholesterol) and raising HDL-C ("good" cholesterol). The goal of the team was to find useful items to brand the doctor's office and raise awareness for Crestor.

Selecting just the right product was a collaborative effort between Remline and AstraZeneca's Crestor brand managers. Hundreds of items and product designs were considered. The final selection included a set of three stacking clear acrylic canisters for holding useful items like bandages, alcohol wipes, cotton balls and tongue depressors. The concept called for specially designed lids to echo the Crestor logo's blue, orange and yellow color scheme. The heights of the Crestor logos were staggered so they can be viewed at all levels when the canisters are stacked. Designs for Crestor bandages were also approved.

Remline supervised creation of molds, reviewed prototypes and handled the logistics of having the canisters manufactured in Asia and shipped to our warehouse. Bandages were then inserted into each small canister. Remline prepared "call back" bandage packets, which sales reps will use on subsequent visits to replenish the doctor's supply.

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W.L. Gore
Creative Technologies Woldwide
Retailer Outreach Program

W.L. Gore asked Remline to create a combination newsletter and catalog for backpack retailers as a part of their redesigned Retailer Outreach Program. The challenge was to retain the distinctive, action-oriented, “look” used in Gore’s national ads and existing brochures. We were also asked to provide attention-getting copy, photos and design that would appeal specifically to the backpack market.

The hybrid newsletter-catalog Remline developed keeps the retailers informed about company support with timely articles on merchandising and displays, training tools and national advertising. The newsletter-catalog provides easy ordering of the latest training and visual merchandising materials for regional training events and other opportunities to help increase sales for the backpack retailer. The newsletter-catalog includes a bound-in order form for easy order faxing. All items are stocked at Remline and ready to ship within hours to W.L.Gore salespeople and retailers across the country.

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Wyeth-Ayerst Laboratories
PremPro® Sales Contest Rewards

With 992,000,000 prescriptions written since 1995 and a billion in sight, the PREMPRO Marketing Team asked Remline to create a high impact sales incentive contest that would maintain PREMPRO's position as the #1 prescribed single-tablet hormone replacement therapy in the US and would keep physician satisfaction high.

Once the budget was set, Remline presented candidate products in the $500.00 price range by Coach®, Panasonic®, Weber®, Tiffany® and BOSE® to the marketing team. After products were selected, Remline developed an enticing promotion – "Winning is Truly Satisfying." The concept and theme carried through to printed materials and incentive programs. The program was mailed to PREMPRO sales representatives worldwide.

When the contest ended, Remline created and mailed a personalized letter, on Wyeth stationery, notifying each winner and asking them to select one prize. Remline fulfilled their requests and sent along a personalized congratulations letter from the Marketing Team.

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